PERFORMANCE MARKETING · ANALYTICS · D2C GROWTH
Performance Marketing + Analytics for D2C Brands Scaling Profitably
Meta Ads, Google Ads, Shopify CRO, and data analytics — all under one roof. We reduce CAC and grow ROAS for D2C brands ready to scale beyond guesswork.
Trusted by 50+ D2C brands scaling profitably
Shopify Plus PartnerROAS
3.4x
↑ 183% from baseline
CAC Reduction
47%
↓ from baseline
Revenue
2.4x
↑ MoM growth
50+
Brands scaled
$12M+
Ad spend managed
8+
Years experience
9
Integrated services
+ THE PROBLEM
Growth breaks when your data lives in silos.
Your Meta dashboard says one thing. Google says another. Shopify tells a different story. No wonder scaling feels like guesswork.
Scattered Tools
❌ Disconnected data
Unified Dashboard
✓ Single source of truth
+ HOW WE WORK
How does our data-driven growth process work?
Analyze
We audit your entire growth stack — ads, analytics, CRM, attribution — and find the gaps costing you money.
Measure
We build your single source of truth — unified dashboards, proper attribution, and metrics that actually matter.
Act
We execute and scale what works — launching campaigns, optimizing spend, and driving revenue with data-backed confidence.
+ OUR SERVICES
What does a full-stack performance marketing agency offer?
Performance Marketing
Meta, Google, and programmatic ads optimized for ROAS.
Learn more →
Creative & Branding
Scroll-stopping creatives that convert cold audiences.
Learn more →
Shopify & CRO
Store optimization and conversion rate improvements.
Learn more →
+ PROOF IT WORKS
Real brands. Real results.
Numbers on a homepage mean nothing without the story behind them. Here's what we've actually done.
$340K pipeline
quarterly qualified pipeline from near zero
B2B SaaS Startup · 5 months
Read case study →
2.7x revenue growth
from ₹27L to ₹72L monthly online revenue
Crossword · 5 months
Read case study →
+68% revenue per visitor
without increasing ad spend
Health & Wellness Brand · 4 months
Read case study →+ WHO WE'RE FOR
Built for brands ready to scale.
We partner with ambitious teams who are done guessing and ready for growth backed by data.
+ THE TEAM
Built by founders who've done it themselves.
Ads & Scale is led by three co-founders combining deep performance marketing expertise with data engineering and technology.
Dhruvit Shah
Co-Founder
8+ years running performance marketing for D2C brands. Led Meta and Google campaigns across fashion, beauty, and food verticals — with a relentless focus on ROAS, profitable CAC, and scaling ad spend without killing margins.
LinkedIn →
Nitesh Kasma
Co-Founder
Leads growth, sales, and client partnerships at Ads & Scale. Background in B2B growth strategy and brand relationships — has helped onboard and scale clients across fashion, beauty, food, SaaS, and marketplace verticals globally.
LinkedIn →
Aashish Kasma
Co-Founder
Builds the data infrastructure behind every client engagement — custom analytics pipelines, cross-channel attribution models, and unified dashboards. Turns fragmented ad data into a single source of truth that drives real decisions.
LinkedIn →Trusted by ambitious brands
Performance Marketing Agency for Global D2C Brands
Ads & Scale is a data-driven performance marketing agency helping D2C brands across the US, UK, Europe, Australia, and Asia achieve profitable, sustainable growth. Founded by Dhruvit Shah, Nitesh Kasma, and Aashish Kasma, we combine deep performance marketing expertise with data engineering to serve brands in fashion, beauty, food, home décor, and SaaS across global markets.
We work across the full growth stack — from Meta Ads and Google Ads to Shopify CRO, CRM automation, Amazon and global marketplace management, and custom analytics dashboards. Over 8+ years and $12M+ in managed ad spend, we've helped 50+ brands grow profitably.
Most agencies optimise for clicks. We optimise for business outcomes — reducing customer acquisition costs (CAC), improving return on ad spend (ROAS), and building the measurement infrastructure that tells you exactly what's working. Our clients across fashion, beauty, food, and home décor have achieved 2–3× revenue growth within six months.
Whether you're a bootstrapped founder scaling your first ad campaigns or a funded brand pushing toward $500K+/month, our integrated approach — spanning paid media, creative strategy, marketplace management, CRM automation, and data analytics — gives you the unfair advantage that fragmented agency relationships simply can't.
+ FAQ
Common questions
What is ROAS and what return on ad spend can D2C brands realistically expect?
ROAS (Return on Ad Spend) measures how much revenue you earn for every dollar spent on advertising — a ROAS of 3x means $3 in revenue for every $1 spent. For D2C brands, a healthy ROAS depends on your category and margins: fashion brands typically target 3–5x, while high-margin beauty brands may target 4–8x. Our clients have achieved an average of 2.4–3.4x ROAS within 90 days through data-backed campaign optimisation.
What is Customer Acquisition Cost (CAC) and how do you reduce it?
Customer Acquisition Cost (CAC) is the total marketing and sales spend required to acquire one new customer. High CAC erodes D2C profitability. We reduce it by improving targeting precision, optimising creative for conversion, fixing attribution so you stop spending on underperforming channels, and improving landing page conversion rates. Our clients have reduced CAC by 30–47% on average.
What is Conversion Rate Optimisation (CRO) and why does it matter?
CRO is the process of improving your website or landing page so a higher percentage of visitors complete a purchase. For D2C brands, even a 1% improvement in conversion rate can double the return on your ad spend. We optimise Shopify stores, product pages, checkout flows, and landing pages using A/B testing and heatmap analysis.
How much does performance marketing cost?
Performance marketing agency retainers typically range from $500–$5,000/month depending on scope, ad spend managed, and number of platforms. At Ads & Scale, pricing is tied to the services engaged — from focused performance marketing retainers to full-stack growth partnerships. Start with a free audit to scope exactly what your brand needs.
What is the difference between performance marketing and traditional digital marketing?
Traditional digital marketing focuses on visibility — impressions and reach. Performance marketing focuses on measurable outcomes: clicks, leads, purchases, and revenue. Every dollar is tied to a tracked result. Ads & Scale takes this further by connecting ad performance to actual business metrics like revenue, profit margin, and customer lifetime value — not just platform-reported conversions.
What kind of brands does Ads & Scale work with?
We specialise in D2C brands with meaningful monthly revenue, B2B businesses needing systematic lead generation, and founders who want data-backed marketing decisions. We work across fashion, beauty, food, home décor, and SaaS verticals.
Which advertising platforms do you manage?
We run campaigns on Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, YouTube), and programmatic channels. We also manage Amazon and global marketplace advertising.
How is Ads & Scale different from a typical marketing agency?
Most agencies optimise for vanity metrics. We start with your data — auditing attribution, unifying dashboards, and identifying gaps before spending a single dollar on ads. Every decision is backed by a single source of truth across your entire growth stack.
How long does it take to see results?
Clients typically see meaningful ROAS improvements within 60–90 days. The first 30 days focus on auditing and measurement setup; by month 2–3, data-backed optimisations start compounding into revenue growth.
Do you offer a free audit?
Yes. We offer a free, no-obligation audit of your growth stack — reviewing ad accounts, attribution setup, and analytics to identify exactly where the opportunities are.
+ FROM THE BLOG
Latest thinking
Why Data Pipelines Are the Backbone of a Semantic Layer
Learn how a well-built data pipeline feeds your semantic layer with clean, consistent data — and why skipping this step breaks every dashboard and decision downstream.
Let's find the growth your data is hiding.
Get a free, no-obligation audit of your growth stack. We'll show you exactly where the opportunities are.
Get Your Free Data Audit →No commitment. Takes 2 minutes.